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Showing posts from October, 2013

Carve-O-Lantern 2: The Expansioning

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It's October again, the leaves are changing colors, and if the latest Trader Joe's Fearless Flyer is any indication, people are really into pumpkin. Seriously, like 80% of that thing is ads for pumpkin-flavored foods. Now, this is cool with me, since I'm quite the squashophile myself. You may recall an article I wrote last year, about the release of the O.G. game-changing jack-o'-lantern carving book, Carve-O-Lantern (if you need a refresher, here's the link). Seeing as how I just scratched the surface of the Carve-O-Lantern universe in that article, it's high time I wrote a follow-up where I can really give you the inside scoop on the product line. So, uh, here is that follow-up.
     Indulge me for a moment in an extended simile: Carve-O-Lantern is like the popular trading card game Magic: The Gathering. It's true! Both are products that arrived on the scene relatively unheralded, only to become massive successes. Both are icons in their respective …